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DeepL Blog

At DeepL, we power global communication through cutting-edge artificial intelligence solutions, including our core product, the DeepL Translator. Here on the DeepL Blog, we'll keep you updated on the latest developments in AI, our product offerings, and how we enable seamless communication—wherever people do business.

Further information about DeepL and our history can be found on our press page.

DeepL’s Forrester study: 345% ROI and €2.79 million in savings for multinational organizations

What you need to know about DeepL’s TEI study by Forrester Consulting:

  • DeepL reduced translation time by 90% and sped up project timelines, with efficiency savings of €2.79 million for global enterprises
  • Using DeepL reduced translation workloads by 50% and generated a 345% return on investment (ROI)
  • With a 50% reduction in document flow to translation services, DeepL empowered translation professionals to increase efficiency and focus on more complex tasks


Ever wondered how AI translation impacts global business growth? Or what kind of cost savings and ROI an AI translation tool like DeepL has produced? 

Thanks to “The Total Economic Impact™ of DeepL”, a commissioned study conducted by Forrester Consulting in 2024 on behalf of DeepL, we have plenty of insights to share. The TEI methodology assesses investment value with four components—cost, benefits, flexibility, and risk—and illustrates the ROI of a technology's product and services. For over 20 years, it has been considered the gold standard for evaluating business impact.

For DeepL’s study, Forrester interviewed four organizations with experience using DeepL from the energy, financial services (Big 4), legal services, and pharmaceutical industries to create a single composite organization.

The study explains how reduced translation time impacted efficiency savings for internal and external business communications, while our blog post will explore some highlights from the study itself. Ready to jump straight to DeepL’s TEI study? Download the full TEI study

1. 90% reduction in translation time

According to DeepL’s TEI study, one of its key benefits was the 90% decrease in internal document translation time. This translated to significant time and cost savings for the interviewed organizations—which, in turn, helped them navigate global markets with greater ease and efficiency. 

In fact, the interviewed organizations reported efficiency savings of €2.79 million over a period of three years. This figure shows the true value of DeepL as a strategic investment, having helped transform multilingual communication.

2. 345% ROI and 50% reduction in translation workloads

Illustration showing DeepL's Total Economic Impact study from Forrester Consulting with ROI

Forrester Consulting also found that DeepL had an ROI of 345% and reduced translation workloads by 50%. This provided the interviewed composite organization with significant cost savings while maintaining high-quality, trustworthy translations. 

Over three years, this amounted to €227,430 in workflow and process cost reduction. With DeepL's Language AI, the interviewed composite organization could streamline their translation processes, ‌which allowed them to allocate resources more efficiently. 

Just consider this quote from one of our interviewed organizations’ employees, a Software Applications Manager at an energy company:

​​“I used to spend 10% of my time on translation-related tasks and now probably only spend 1% of time on them. With DeepL there is no need to search for translation tools and then use multiple tools to cross reference the translations because there’s so much confidence and trust in DeepL; it’s just a quick skim and quality check (according to my own confidence and knowledge in the language). I’m happy with the translation and quality, especially now with the use of the DeepL shortcuts feature.”

3. Enhanced human expertise with AI assistance

DeepL’s goal has always been to empower translators to do their best work. In our TEI study, Forrester Consulting discovered that DeepL reduced the document flow to translation service teams by 50%. This, in turn, allowed the interviewed organization’s in-house staff to manage translations more efficiently. 

According to a Product Manager in legal services, “DeepL really adds value in terms of reducing the number of translations that we have to do with other companies.”

This shift also helped translation professionals ‌focus on more complex, nuanced aspects of language and cultural interpretation—letting their expertise truly shine.

Reduce costs and speed up translation workflows with AI translation

Cover of DeepL's Total Economic Impact (TEI) complete study, Forrester TEI study

Based on these results, it’s clear that DeepL enhanced decision-making processes by providing: 

  • A positive ROI 
  • Significant cost savings
  • A decrease in translation time
  • The ability to enhance human expertise with Language AI 

To learn more about what made DeepL a strategic investment for global businesses, read the entire TEI study today.

Meet DeepL: the “Women at DeepL” Employee Resource Group

In this interview, Muneeba Mughal shares insights into her role at DeepL, as well as the formation and mission of “Women at DeepL”, an Employee Resources Group (ERG). She also delves into her personal journey and vision for fostering diversity and inclusion within the tech industry. 

Muneeba's story is a beacon of change, illustrating her commitment to creating a more inclusive and equitable workplace at DeepL. An important topic year-round, inclusivity in the workplace is especially significant during Women’s History Month. So, let’s dive into Muneeba’s story!


Could you introduce yourself and explain your role at DeepL?

Hi there! I’m Muneeba, originally from Pakistan and currently based in Berlin, Germany. I’ve been part of the DeepL team for about 2.5 years, working as a Platform Engineer within the DevOps track. 

My primary responsibilities include ensuring our infrastructure is reliable, minimizing downtime, and providing a standardized, user-friendly platform for our engineers. This enables them to develop, test, and run their services effectively—ensuring scalability and security.

What is “Women at DeepL”, and how did it all start?

The ERG is a voluntary, employee-led initiative focused on diversity and inclusion, formally supported by DeepL. It originated when I joined DeepL and realized that, while there was an accepting culture towards diversity, we lacked a formal mechanism to celebrate and spread this diversity across the organization. 

To address this, the People & Culture team initiated the Belonging, Equality, Diversity, and Inclusion (BEDI) movement. This ERG, particularly for women, aims to foster an inclusive workplace where everyone has the opportunity to voice their opinions and thrive.

What inspired you to lead this ERG at DeepL, and what challenges did you face?

My inspiration stems from my personal experiences in a predominantly male field, where I was often reminded of ‌gender disparities. Whether at university or in my professional life, I've faced challenges that have made me more determined to ensure future engineers, especially women, do not face similar obstacles. 

Leading this ERG was a chance to actively contribute to making our work culture more inclusive and fair. One of the main challenges was changing the existing subtle practices to more overt celebrations and acknowledgments of diversity. I am very grateful for the opportunity to be able to do it here at DeepL.

How has this ERG made an impact on diversity and inclusion within DeepL?

“Women at DeepL” has launched several key projects, including enhancing the recruitment process to be more inclusive of women and launching some internal projects focused on women's development. 

These initiatives aim to provide a safe space for women to share their experiences, challenges, and achievements—fostering a supportive community within DeepL. This has enabled female employees to have a voice within the company and allowed their perspectives to be considered in decision-making processes. 

It's also facilitated networking and mentorship opportunities, contributing to the professional growth of women in our organization. We're committed to expanding professional development opportunities tailored to the needs of female employees, with the goal of inspiring and supporting women in their pursuit of leadership roles.

Looking forward, what are your aspirations for this ERG and diversity at DeepL?

My vision is to see this ERG continue to flourish and help make DeepL an even more diverse, equitable, and inclusive workplace. 

I look forward to seeing more initiatives led by women to support their growth and to foster an environment where everyone—regardless of gender or identity—feels welcomed and valued. Our goal is to ensure that all employees have a fair and equitable chance to succeed in their careers, facing challenges that are unrelated to their identity or background.


We’re so appreciative of Muneeba for sharing her story with us, as it perfectly highlights DeepL’s year-round dedication to diversity, equality, and inclusion. 

To keep up with all of our exciting stories and meet more inspiring DeepL employees, we’d love for you to connect with us on LinkedIn

DeepL API strengthens security and flexibility with multiple API keys

What you need to know about multiple API keys:

  • Allow for greater independence and flexibility for DeepL API users
  • Increase security for situations where an API key is compromised
  • Improves API user experience with no disruption to existing workflows


Have you ever wished for more than one API key for your DeepL API subscription? Well, wish granted! We’ve officially launched support for multiple API keys in DeepL API. 

Previously, DeepL API users were limited to a single API key for all their development workflows. But you asked for more—and we heard you. Keep reading to find out what this exciting update means for you and your team.

Why are multiple API keys important to have?

Illustration showing secure API keys and usage patterns in different colors

Flexibility

As one of our most-requested features, this launch provides your team with unprecedented flexibility and allows you to create independent keys for all your needs. 

Unlike a single API key being used for local, test, staging, and production environments, this update allows you to create individual keys for each environment. Now, it’s easy to keep each key completely independent. 

Usage insight

Does your organization have a number of software engineers, development teams, or even freelancers working with DeepL API? If so, you can assign each one their own specific API key. 

Security

This update also has a big impact on security. In the unfortunate case that a key is compromised, you now have a solid safety net in place.

For example, when a single key is used in multiple workflows, there’s always a risk it could be accidentally shared with unauthorized users. With this new functionality, you can create multiple keys and remove them as needed. This causes little to no disruption to your existing workflows, keeping your developers and users happy.

But wait—what is an API key?

Illustration showing four new API keys for secure authorization

While many of you know exactly what an API key is, others may not be as familiar with the term. 

First, there’s the “API” part, which stands for application programming interface. An API is a type of software that allows two or more applications to communicate. Next, we have the “key”. In this context, the key is a code or unique identifier used to authorize a developer, user, or application.

Basically, without the key, you can’t access the API. 

Why are API keys important?

For companies that prioritize proper user authentication and security, it makes sense to use API keys. You don’t want just anyone to be able to access your API.

And as mentioned earlier, using multiple API keys is vital for flexibility, usage insight, and increased security. Think of it this way: having one security guard for your business is nice. But depending on its size and complexity, one security guard might not be enough. You need multiple.

In short, having multiple API keys allows your organization to: 

  • Foster greater independence and flexibility
  • Gather helpful usage insight 
  • Enhance API security 

Ready to streamline your workflows with multiple API keys?

Multiple API keys make a world of difference for busy, security-minded companies—and we’re so excited to share this update.

Head over to your DeepL account to start powering your integrations with multiple API keys today!

Meet DeepL: how I advanced my career at DeepL

In today’s rapidly changing world, embarking on a new role can be an exciting opportunity to explore new possibilities. It requires a growth mindset, resilience, and a willingness to embrace new challenges.

Recently, Segolene Al Daccache, part of our Employer Branding team, sat together with Margot Novo to talk about her career journey at DeepL and the valuable lessons she learned along the way. From her initial position as a Marketing Operations Associate to her current role as a Communications Project Manager, Margot's path is a narrative of personal growth, adaptability, and the importance of aligning with a company's ethos.

Her journey is inspiring and highlights DeepL's strong commitment to nurturing talent and fostering a culture that values innovation, quality, and its people. Now, let’s dive in!


Could you please introduce yourself and your role at DeepL. Why did you decide to join us? 

With much pleasure! My name is Margot Novo, and I’m currently a Communications Project Manager at DeepL. I coordinate strategic communication initiatives, with a strong focus on maintaining a positive public image. Collaborating with diverse teams, I ensure that our messages align with our brand identity and resonate effectively with our target audience.

Through careful management of project timelines, budgets, and evaluations, I contribute to improving our public relations efforts, consistently helping stakeholders align effectively. Joining DeepL was a natural and exciting decision for me, driven by a combination of genuine passion for the product and with my vision of an ideal working environment. DeepL's innovation, quality, and impact on the world had captivated me long before the prospect of employment.

How has your role evolved over time?

This is a great question. I actually joined DeepL as Marketing Operations associate, but during the first week there was a project in the PR team that I helped support.

After less than one month, we decided that I would move to the PR team as PR Manager. Last December, I had the opportunity to grow my role within the team and that’s why I’m now a Communications Project Manager.

Reflecting on your career at DeepL, can you highlight a significant achievement or milestone that stands out in terms of your professional growth?

A significant achievement in my career was successfully managing the rapid expansion of our operations across multiple regions. Simultaneously managing the challenges and an effective path to growth, I implemented streamlined communication channels and collaborative frameworks.

Through careful planning and adaptation to local market nuances, we not only met but exceeded targets in terms of market share, revenue, and customer satisfaction. This achievement underscores my ability to navigate complexities, demonstrate adaptability, and foster cross-functional collaboration in dynamic and challenging scenarios.

DeepL values quality and long-term thinking. Can you share a specific example from your experience where these values played a crucial role in a project or decision?

When managing communication efforts for DeepL’s expansion into new markets, quality and long-term thinking were pivotal in shaping our approach. Instead of rushing to generate immediate attention, we invested time in understanding the local culture, preferences, and regulatory landscape.

This research informed our messaging and PR strategies, ensuring they resonated authentically with new audiences. Emphasizing quality over quick wins, we prioritized building relationships with local influencers and media outlets, aiming for sustained positive coverage rather than fleeting attention.

Navigating role transitions is a significant move. How did you manage it, and what advice do you offer for career growth within DeepL?

Navigating role transitions in my career involved strategic planning, continuous learning, and effective communication. When faced with a new role, I immersed myself in understanding the responsibilities, looked to mentors for guidance, and acquired relevant skills.

Transparent communication with current and new teams helped manage expectations and foster collaboration. Actively pursuing training opportunities enhanced my skills and demonstrated a commitment to personal and professional growth.

For those looking to grow within the company, my advice is to seek out new challenges, express interest in additional responsibilities, maintain a learning mindset, stay informed about industry trends, and actively build a professional network while remaining open to mentorship. Successful career growth requires a proactive and adaptable approach, a commitment to learning, and effective communication.

How has DeepL supported your continuous learning and development? Any specific opportunities or resources that stood out in your career progression?

My team lead has been a crucial support for my continuous learning and development within DeepL. Her guidance and mentorship have provided valuable insights into navigating various challenges and seizing opportunities for growth.

Additionally, DeepL's commitment to employee development is evident through the provision of a learning budget. I've actively taken advantage of this resource to enroll in training programs and acquire certifications that align with my career goals. This proactive approach, combined with the support from my team lead, has significantly contributed to my career progression. 

Reflecting on challenges, could you please share an experience with us that tested your abilities and what you learned from it.

A notable challenge in my career was the introduction of a new language in a complex situation with tight deadlines and unforeseen obstacles. The pressure was intense, and the balance between various aspects, from coordinating teamwork to managing stakeholder expectations, was exceptionally demanding.

This experience taught me the importance of adaptability and resilience. I learned to prioritize tasks, delegate effectively, and maintain clear lines of communication in stressful situations.

How has teamwork shaped your experience at DeepL, particularly during role transitions?

Teamwork has played a key role in my work experience, especially during role transitions. When transitioning to a new role, collaboration with my team was essential for a smooth integration. Through open communication, I was able to tap into the collective knowledge and experience of my colleagues and gain insights that helped me understand the nuances of my new responsibilities.

Looking back, are there projects or initiatives that you consider turning points in your career within DeepL?

Stepping up during a shortage of team members proved to be a transformative turning point in my career. Faced with the challenge of limited resources, I assumed additional responsibilities and played a pivotal role in ensuring the success of key projects.

This experience not only proved my ability to handle pressure and deliver results in challenging circumstances, but also demonstrated a strong sense of accountability and commitment to the team's success. The proactive approach and successful project outcomes were recognized within the organization, leading to increased trust and accountability.

This turning point was instrumental in facilitating a change in my position to Project Manager, underscoring the impact that taking initiative and going above and beyond in the face of challenges has on career growth and advancement.

What personal values align well with DeepL's culture, and how have they influenced your career path within the company?

I personally value caringness, which aligns well with the culture of DeepL and has profoundly influenced my career path within the company. This shared commitment to caring for others has been a driving force behind my approach to teamwork and my overall work ethic.

Embracing DeepL’s  "we care" value has not only fostered a positive and supportive work environment, but has also guided my decision-making processes, ensuring a focus on empathy, collaboration, and genuine concern for the well-being of my colleagues. 

Margot, it's truly inspiring to hear about your journey and the positive ripple effects your transition has had on both you and your team's growth. Thank you for sharing your experiences with us.

I'm thankful for the chance I've been given and the support I've received. I'm excited to keep growing in my current position and to keep contributing towards DeepL's achievements.


This story beautifully illustrates how embracing change, setting priorities, seeking support, and building teamwork can guide us through career transitions and leave us stronger in the end.

At DeepL, we believe that—although the journey may have its hurdles—the rewards are deeply meaningful and foster growth and new learning for every team member. If this story resonates with you and you're considering a dynamic career change, we invite you to connect with us on LinkedIn and discover the experiences that await you #InsideDeepL!

How HubSpot tackled localization and scaled content production with DeepL

Want to learn more about the role of machine translation in global marketing and discover localization best practices? Download the full report. 


What you need to know about HubSpot and DeepL: 

  • CRM titan HubSpot owns over 75,000 web assets, many of which require real-time localization 
  • Scaling localization efforts to publish multilingual content quickly can be difficult 
  • HubSpot has created an organized, streamlined localization process with the help of machine translation services, like DeepL 

Does your business operate worldwide? If so, how do you appeal to varied, international audiences? In today's globalized world, many businesses face a similar challenge: the need to communicate effectively with customers across languages, countries, and cultures. Here, localization presents a practical solution.  

By making content available in multiple languages, localization helps companies connect with diverse audiences and succeed internationally. To explore the impact of localization on businesses, DeepL conducted research, resulting in our report: The state of translation and localization in 2023-2024: insights, challenges, and opportunities. The research found that 75% of marketers in the U.S., Germany, France, and Japan believe localized content significantly boosts customer engagement.

HubSpot, a leading provider of customer relationship management (CRM) tools, is well-versed in the art of localization. By integrating DeepL's cutting-edge AI translation into its localization workflow, HubSpot has scaled its efforts to deliver high-quality, multilingual content faster than ever before. In this blog post, we'll explore how HubSpot leveled up its localization strategy and stayed ahead of global competition by running DeepL under the hood.  

The localization challenge: juggling languages and ever-changing content 

illustration showing translation process and content localization for international markets

HubSpot owns and manages a staggering number of web assets, including landing pages, blog posts, and more. With more than 175,000 customers in 100 countries worldwide, HubSpot must provide accurate localization to meet the needs of its diverse customer base. As if the sheer volume of content wasn’t enough, there’s also the need for real-time updates in HubSpot’s 40+ supported languages to consider. 

To meet this challenge, HubSpot uses Mova, an internally developed system that acts as a central repository and combines the functionality of tools such as Slack, Jira, Figma, and Workato.  

With Mova, HubSpot can monitor its web assets in real time, making it easy for the company to quickly identify those that need localization and set up automated workflows. The key to HubSpot's excellent localization quality, however, lies in its use of state-of-the-art machine translation services like DeepL and ModernMT.  

Automation and AI translation make for smooth sailing 

Thanks to advanced neural networks and AI translation technology, DeepL’s translations are highly accurate and natural-sounding—meaning HubSpot can translate its web assets with precision and confidence. 

In fact, with Mova's integration of DeepL, HubSpot can translate assets one at a time or set up an automatic translation process, triggered when changes are made in the original language. 

With DeepL, HubSpot has scaled its localization efforts and now publishes multilingual content faster than ever. This efficient automation reduces the workload for its localization team, allowing them to focus on more critical tasks.  

Moreover, HubSpot can optimize its localization workflows based on asset performance. Popular blog posts, for example, can be assigned a workflow that includes human review alongside machine translation, ensuring the highest quality where it matters most. 

 

The experts have spoken: technological solutions are pivotal  

Illustration of a document showing content localization reaching international audiences in a global market

HubSpot’s localization efforts are extensive and effective. While several factors contribute to its success, according to Dierk Runne, HubSpot’s Senior Manager of Localization and Systems, technological literacy plays a large role: 

“Having technological literacy and the capability to come up with technological solutions for the challenges that you and your stakeholders face is pivotal for internal localization teams. You will also need the capability to implement these solutions, but that doesn’t necessarily mean you’ll need dedicated engineering headcount. There are other options like outsourcing or low-code/no-code solutions, depending on your needs.” 

Additionally, Dierk recommends working closely with other teams' stakeholders and sharing localization knowledge to drive further value and enablement.  

Want to discover localization best practices for your company? 

HubSpot's use of DeepL in its localization workflow has helped this CRM giant meet the unique demands of its global customer base. By harnessing the power of AI-powered machine translation, HubSpot has successfully scaled its localization efforts—delivering high-quality multilingual content and optimizing resources.  

As businesses expand globally, the use of AI machine translation services like DeepL will undoubtedly play a role in bridging communication barriers and fostering meaningful connections with customers. To learn more about the importance of machine translation in international marketing, download our report today. 

Glossaries: an efficient and cost-effective way to stay consistent

Update: it's official—the DeepL glossary is now available in Korean! Since its launch in 2023, there's been a strong demand for Korean to be added to the glossary. 

We're excited to help even more global teams scale efficiently and maintain consistency. Plus, keep an eye out for additional DeepL glossary languages in the coming months.


Back in May 2022, we explored how to create glossary entries to ensure that words and phrases are always translated in your preferred way. Since then, we've leveled up this feature with shared glossaries and the implementation of 60+ glossary language combinations between:

  • English
  • Spanish
  • German
  • Japanese
  • French
  • Italian
  • Polish
  • Dutch
  • Portuguese
  • Chinese
  • Russian
  • Korean

This means that you can create custom glossaries using any combination of the above languages. Whether your company needs English and Chinese, French and Polish, or Japanese and German (the list goes on), DeepL has you covered. Here we’ll explore how the glossary feature's latest improvements can specifically help businesses grow their enterprise, consolidate internal and external communication, and increase team productivity.

Why should businesses use translation glossaries?

Glossaries ensure consistency in messaging across multiple languages. For multinational companies, standardizing terms such as technical jargon, product names, or product documentation keeps everyone—clients, customers, and team members—on the same page, even when translating text to other languages. This also helps to reduce costs and time lost with manual editing.

We’ve recently introduced shared glossaries for users with a DeepL Pro for Business subscription. This means team members can create their own glossaries and then share those with other colleagues or their entire team—increasing collaboration and translation efficiency all at once.

How can you create effective glossaries?

Glossaries help ensure translation consistency by tailoring and standardizing the output of specific words and phrases. To create an effective DeepL glossary for your team, it’s essential to consistently update it with the latest company terminologies. 

This involves adding entries for new products and services or removing or amending entries when they are discontinued. By doing so, you can make sure that your translations are always up to date and minimize having to manually edit internal and external communications. 

When team members use the shared glossaries feature, they can all access the same predefined glossary entries. This guarantees that everyone translates specific words and phrases uniformly, regardless of who is doing the translation.

The glossary UI depicts an entry for Legal Terms with the source text as English and the target text as German. The English acronym "GDPR" is then set to always translate to DSGVO in German. On the top right a cursor toggles the button "Share with team" so colleagues can use this same entry as well.

How can you use the glossary with DeepL products?

The glossary feature can be used as a part of a subscription plan (Starter, Advanced, or Ultimate) as well as with the DeepL API.  

With a subscription plan you can:

  • Use glossaries for text translation on the web translator and desktop apps 
  • Apply glossary specifications to document translations in the desktop app—which preserves the original formatting 

With the API you can:

  • Standardize translations across your website  
  • Integrate glossary specifications into your company’s internal tools and platforms 

How global companies leverage glossaries

Global companies use the DeepL glossary to ensure consistency throughout their communication.

For example, Deutsche Bahn, Germany’s national railway company—and the largest railway operator in Europe—uses the DeepL glossary feature to maintain translation consistency for its 320,000 employees worldwide. This is especially important for train conductors and station employees who must communicate across languages for safety and scheduling purposes. 

The glossary feature is also highly used by organizations in the legal industry, where translation errors and inconsistencies can have immense consequences. DeepL's AI is consistently trained using official EU documents, allowing it to accurately translate intricate linguistic nuances in complex legal texts.

Glossary and your organization

Maintaining consistent messaging helps keep growing teams on the same page. It also ensures that prospective customers develop a clear understanding of your business and how you can alleviate their pain points. If you'd like to refine your company's messaging using DeepL Pro, get in touch with our Sales team. You can also learn more about the glossary feature in our Help Center.

DeepL completes SOC 2 Type II report, further enhancing security and confidentiality

What you need to know about SOC 2 Type 2 reports and DeepL:

  • A SOC 2 Type II report evaluates a company’s information systems regarding security, availability, confidentiality, processing integrity, and privacy
  • This report illustrates DeepL’s continued dedication to world-class data protection and security
  • DeepL’s full SOC 2 Type II report can be accessed via request here


Does your company have specific security requirements for all the tools and vendors it works with? If you answered yes, good—you should. From GDPR to ISO 27001, there are many important data security and privacy measures you need to take into consideration.

On that note, we have great news. DeepL now has another qualification to add to its growing list: the SOC 2 Type II report. This extensive auditing procedure provides the proof that security-conscious organizations need when choosing which tools and service providers to work with.

Want to learn more about what this is, why it’s important, and how you can access DeepL’s report? Read on.

What is a SOC 2 Type II report?

an illustration of the Soc 2 type 2 five trust service principles

The Service and Organization Controls (SOC) 2 Type II report was ​​developed by the American Institute of Certified Public Accountants (AICPA), based on the Trust Services Criteria (TSC), as a way to define proper customer data management. 

The purpose of the SOC 2 report is to evaluate information systems of a company or organization based on five “trust service principles”, which are:

  • Security: this is a critical principle for all companies or organizations that deal with sensitive or confidential information. For DeepL, this means that we put controls in place to protect against theft, unauthorized access, or destruction of our systems and data.
  • Availability: this principle is vital for companies that rely on their systems and data to conduct their day-to-day business operations. At DeepL, this means we use controls to maintain the consistent availability of all our systems and data. 
  • Processing integrity: critical for organizations that rely on accurate data to make business decisions, meeting this principle requires controls be put in place to ensure the accuracy and completeness of data processing.  
  • Confidentiality: this principle is necessary for organizations that handle sensitive data and information. At DeepL, it means we introduce controls to safeguard the confidentiality of our systems and data. For example, the SOC 2 Type II audit verified that we never store any DeepL Pro translation data—effectively maintaining the full confidentiality of users’ data.
  • Privacy: this principle is critical for organizations that collect, process, or store personal information, and refers to controls put in place to protect the privacy of personal data.

According to Maximilian Ehrlich, DeepL’s Information Security Officer, it’s important to note that “each SOC 2 Type II report is unique to the organization and, therefore, reflects its own designed controls in accordance with its business objectives, risks, and adherence to the trust service criteria.” 

As the SOC 2 Type II report provides critical information on how customer data is managed, it must be issued by an outside auditor. It’s the job of this auditor to assess how well the company or organization in question is complying with the five trust principles defined above.

How is a SOC 2 Type II report different from a Type I report?

If there’s a SOC 2 Type II report, there has to be a Type I, right? Indeed, there is—and there are some important distinctions between the two. 

The main difference between the Type I and the Type II report is that the Type I describes the existing controls of a company. On the other hand, the Type II requires that an independent auditor checks the described controls.  

According to Ehrlich, the Type II report proves that “the predefined policies and procedures have been successfully followed for a reporting period of 12 months", which is verified by a third party. Therefore, the Type II report serves as a much stronger testament to existing security controls than a Type I report. 

Why are SOC 2 Type II reports important?

While not every company requires their partners and service providers to have passed their SOC 2 Type II report, the most security-minded organizations do.

Successfully completing the SOC 2 Type II audit is a rigorous, extensive undertaking. Thus, having this report is a clear sign to all potential partners, suppliers, and clients that your company prioritizes data security and privacy—and you’ve put in the work to prove it. 

At DeepL, data security, privacy, and data protection are of the utmost importance—which is why we’re so pleased to share that DeepL has passed its independent SOC 2 Type II audit of its Pro service, conducted by a Certified Public Accountant (CPA).

Here, Ehrlich perfectly captures DeepL’s shared sentiment, stating: “We are proud to announce our SOC 2 Type II report as further evidence of DeepL’s commitment to security and validation of our security measures."

Want to read DeepL’s SOC 2 Type II report?

DeepL's SOC 2 type 2 (service organization controls) report cover

Of course, we’re happy to share DeepL’s audit verdict and the final report:

And if you’d like to learn more about how we protect customer data at DeepL, you can peruse our data security page or check out our data protection deep dive.

How to choose the best machine translation tool for your business

What you need to know about choosing machine translation software: 

  • Choosing the right machine translation tool is vital to a strong localization strategy 
  • Important considerations include data security and document format handling  
  • The right AI translation tool can improve ROI and increase localization cost efficiency 
  • Discover translation and localization best practices by downloading our report  


How many languages does your company operate in? Probably quite a few. As the global marketplace becomes increasingly interlinked, communicating in multiple languages is a necessity for businesses to thrive. This is where translation and localization come in, allowing companies to authentically connect.  

However, 87% of marketers from our recent study stated that having to translate content into multiple languages can be both costly and difficult. Cue machine translation—which makes a big difference by offering an accurate, efficient, and cost-effective method to localize companies' content. But choosing the right machine translation vendor is not a decision to be taken lightly, as it can have a significant impact on your company's localization strategy and overall workflow.  

In this blog post, we’ll explore some of the key considerations when selecting the best machine translation tool for your organization. Remember, with the right choice, your business not only benefits from accurate translations, but also from a seamless, secure, and efficient localization process.  

What should you consider when choosing a machine translation service?  

Illustration of machine translation services imagery, documents, a lock, and a laptop in heaxagons

With the help of Regina Corso Consulting, DeepL recently conducted a survey of marketers in the United States, France, Germany, and Japan—specifically targeting those responsible for translation and localization. With the results of this survey, we created the report: The state of translation and localization in 2023-2024: insights, challenges, and opportunities.   

Thanks to this research, we discovered a host of helpful insights. For example, 75% of respondents agreed that localized content significantly boosts customer engagement—while a staggering 96% reported positive ROI (return on investment) from localization efforts.   

Clearly, localization has a significant business impact—meaning that selecting the right machine translation software is critical. According to our research, the most important considerations include:  

  1. Document format handling: 23% of respondents noted the importance of a vendor's ability to handle various document formats, such as XML, HTML, etc.  
  2. Data security: 20% of respondents highlighted the critical role data security plays in the selection process. Clearly, how companies ensure the protection and privacy of their and their customers' sensitive information—think data encryption, ISO 27001-certified data centers, and GDPR regulations—is important. 
  3. API offerings: 20% of marketers surveyed indicated that the availability of an application programming interface (API) is an important consideration. After all, APIs are ideal for integrating translation services into existing workflows, streamlining operations, and improving efficiency. 

Interestingly, 80% of respondents work in the technology industry. This may indicate that the importance of the above considerations is impacted by the specific needs of tech companies, where document translation, data security, and API availability play a greater role.  

How are companies working with machine translation vendors?  

There’s more than one way to work with—and benefit from—a machine translation tool. Our survey revealed three different approaches that marketers are using to work with machine translation vendors:   

  • 44% work with a technology partner who uses the vendor 
  • 33% partner with an agency that employs the vendor's services 
  • 23% contract directly with the vendor 

How do these options affect your business? 

Illustration showing machine translation technology choices with layered web pages and arrows

Our findings surrounding the use of machine translation suggest a trend toward collaboration, with most marketers opting to team up with experts. With this in mind, businesses should consider the benefits of using a technology partner/agency versus contracting directly with a machine translation vendor. 

On the one hand, opting for a technology partner or agency allows companies to benefit from their expertise and existing relationships with vendors. On the other hand, working directly with vendors is a better choice for those seeking increased control over the translation process and a more cost-effective solution.  

For this option, DeepL is an ideal choice—as its accurate, efficient AI translations help to streamline the localization process. 

Want a deep dive into translation and localization? 

Choosing the right machine translation vendor is just one step in the translation and localization journey. With the help of the right tool, your company can streamline localization workflows and operate more efficiently. 

To learn more about translation and localization best practices and how AI translation tools play a role in enterprise localization success, download our report today. 

DeepL Translator welcomes Arabic

What you need to know about DeepL’s latest language release:

  • We’ve added Arabic to the web translator, and the desktop and mobile apps—with further platform releases to come
  • Arabic is DeepL’s first language release written and read right-to-left
  • The launch of Arabic is poised to help millions of businesses standardize their communication and go global.

!مرحباً (Welcome!)

We’ve officially added Arabic to DeepL Translator. The 5th most spoken language in the world, Arabic has been one of our users’ most requested languages. This launch provides millions of companies in all industries, whose primary language is Arabic, with the opportunity to go global and standardize communication across borders.

While there are many spoken dialects across the Arab world, Modern Standard Arabic (MSA), or Fus’ha (اللغة العربية الفصحى), is the official written form of Arabic and is used in all official communication within governments, organizations, academia, literature, print and mass media, and law. Notably, Arabic is the first language DeepL has launched that is written and read from right-to-left—and represents a significant technical achievement in the development of the translator.

We've launched Arabic first on our web translator and mobile and desktop apps, with browser extensions and the API capability soon to follow. Document translation, formality options, and glossary capability will be released at a later date. We’ll also continue to localize our right-to-left UI for Arabic-speaking users. With this addition, we’re excited to open access to DeepL to more than 400 million Arabic speakers around the world. As always, DeepL’s development of neural network technology is leading the way in producing nuanced and natural-sounding translations.

Want to start translating in Arabic? Head over to DeepL Translator!

Navigating the challenges of content localization in 2023-2024: industry insights and practical solutions

What you'll learn in this summary of our localization report: 

  • Why translating and localizing content is a sound investment 
  • How localization increases important metrics like customer engagement 
  • How DeepL’s AI translation can help streamline your company’s localization process 


Localization—not to be confused with translation—is the practice of adapting products or content to local languages and cultures. Essential for businesses looking to expand their global reach, content localization allows companies to reach consumers where they’re most comfortable: in their native language.  

Recently, DeepL partnered with Regina Corso Consulting to survey marketers in France, Germany, Japan, and the United States who are responsible for translation and localization at their companies. Using the results of this survey, we created the report, The state of translation and localization in 2023-2024: insights, challenges, and opportunities.  

In this blog post, we’ll summarize some of the survey’s key findings and explore why localization is one of the most important investments for global companies. Then, to learn why DeepL’s AI translation tool is the ideal helper to speed up localization processes, you can access our full report

The survey: objectives and scope 

illustration showing a content localization strategy with a page and bar graphs

 

The study—targeted at director-level marketers in companies with over 100 employees—had three main objectives:  

  1. To learn more about how these marketers approach translation and localization at their companies 
  2. Find out if they use machine translation and AI-writing tools in their workflows 
  3. Understand the challenges they most commonly encounter 

Below, you’ll find a selection of the main insights that we uncovered. 

The ROI of localization 

For businesses to succeed in international markets and drive growth, they need to create multilingual content—which is why localization plays such an important role in global expansion.  

For this report, we wanted to find out, more specifically, how localized content impacts return on investment (ROI). Here’s what we discovered: 

Key insight: An overwhelming 96% of respondents reported a positive ROI from localization efforts, and notably, 65% reported an ROI of 3x or greater. 

Why it matters: For companies that aren’t sure if they should allocate resources to localization, these figures offer compelling evidence to do so. 

The rise of AI in content creation 

Illustration showing how AI content creation helps businesses connect with the right target market

 

AI’s role in content generation has been expanding over the past months. An interesting trend that’s reshaping the localization process, we wanted to know how prevalent the use of AI tools is with today’s marketers.  

Key insight: AI-assisted writing tools are used by 77% of respondents, and machine translation by an astonishing 98%. 

Why it matters: This isn't a passing trend; it’s the new standard. Businesses slow to adapt risk being overshadowed by those who have integrated these technologies into their localization efforts. 

Increasing engagement through localization 

Many marketers wonder if investing in localization is worth the time and effort. What tangible benefits does it boast for businesses to localize new and existing content? 

Well, according to our research, increased customer engagement is high on the list.  

Key insight: 75% of respondents agreed that localized content significantly boosts customer engagement. 

Why it matters: Engaged customers are more likely to become repeat customers, refer your business, and spend more money on products and services. 

The value of human oversight 

Illustration of a magnifying glass showing translation and localization tools that help communicate with a target audience

Even as AI tools become more advanced, human involvement will remain an integral part of a successful content localization strategy. Machine translation isn’t perfect, and a human-in-the-loop approach is the key to success.    Incorporating human review allows companies to ensure all content adheres to their style and quality guidelines. 

Key insight: 99% of respondents supplement machine translation with human review. 

Why it matters: This underscores the need for a balanced approach that incorporates both technological and human expertise for high-quality outcomes. 

The strengths and weaknesses of machine translation 

While machine translation can speed up the localization process, it still has some weak spots to keep in mind. 

Key insight: A significant 82% expressed concerns about accurately translating industry-specific terms. 

Why it matters: For industry-specific jargon and vocabulary, companies should consider training custom machine translation models or selecting a machine translator that comes with a glossary feature. 

Learn how to streamline your content localization process with DeepL 

These are just a few of the many insights you can expect from The state of translation and localization in 2023-2024 report. It's the ideal resource for anyone interested in:   

  • Content localization best practices from industry experts at companies like HubSpot and Phrase  
  • Solutions to common localization and translation challenges  
  • Recommendations on selecting the right machine translation vendor   
  • And much more!  

For fast, accurate, and secure AI translations to speed up your localization projects, DeepL is the best solution around. Ready to take the first step towards transforming translation and localization at your company?  

Download the full report now for free and learn how DeepL can help streamline your localization processes.