Kathleen Pierce
Analyste principale, Forrester
AI translation in the enterprise: managing quality, consistency and risk at scale
AI translation has spread well beyond the localization team. Product, customer service, marketing and legal are each reaching for their own tools, making their own decisions, with no shared view of what customers actually see. So things quietly start to break. Copy drifts between languages, compliance steps get skipped, and your brand sounds slightly different depending on which page a customer lands on.
Join Forrester principal analyst Kathleen Pierce, DeepL CMO Steve Rotter, and a DeepL customer who has been through the consolidation firsthand. Kathleen will share what she's seeing across the market, the panel will dig into what's actually breaking, and you'll leave with a clear picture of what it takes to bring consistency back without slowing your teams down.
- Tuesday, June 30, 2026, 2:30 PM UTC
- Online
- English
What you’ll learn
- How to spot AI translation sprawl in your own organisation — the early signals across product, customer service, marketing and legal, before anything visible breaks
- A practical way to think about AI translation across three lenses: growth into new markets, the customer experience you deliver every day, and the compliance and brand risk you're carrying without realising it
- What it actually takes to consolidate — a real-world look at one company's move from many tools to one operating model: what worked, what they'd do differently, and where they're still figuring it out
- What to do on Monday morning — practical first steps, what to delegate, and how to introduce oversight without slowing your teams down
Meet the speakers
Steve Rotter
DeepL CMO
Secure your spot
Register now and join us in reimagining language for the AI era.