Reimagining translation: Building the new operating model for the AI era

Traditional translation workflows are no longer just a localization challenge; they have become a fundamental bottleneck to global business operations. Despite the rise in machine translation, 68% of businesses are trapped on a scalability cliff—relying on legacy operating models that create risk, stall speed-to-market, and impact every team and strategic priority.

Join Steve Rotter and Morana Perić as they share the strategic blueprint to fix this underlying operating model, ensuring translation becomes a high impact growth engine that drives revenue and builds deep customer trust across every market.