Morana Perić
Director of Localization, DeepL
Reimagining translation: Building the new operating model for the AI era
Traditional translation workflows are no longer just a localization challenge; they have become a fundamental bottleneck to global business operations. Despite the rise in machine translation, 68% of businesses are trapped on a scalability cliff—relying on legacy operating models that create risk, stall speed-to-market, and impact every team and strategic priority.
Join Steve Rotter and Morana Perić as they share the strategic blueprint to fix this underlying operating model, ensuring translation becomes a high impact growth engine that drives revenue and builds deep customer trust across every market.
- Time: 47 minutes
- On Demand
- English
What you’ll learn
- The scalability cliff: how translation became the bottleneck for global operations
- See if your current model is a growth engine or a legacy liability
- How to transform your translation operating model with AI
- The new ROI: why ‘cost-per-word’ is dead
Meet the speakers
Steve Rotter
CMO, DeepL
Frequently asked questions
Yes, this webinar is completely free.
Once you register, you’ll receive a confirmation email with a link to join the session together with an option to add the webinar to your calendar. An email reminder will be sent to you shortly before the webinar begins.
Absolutely. We’ll have a live Q&A at the end where you can ask questions directly to our speakers.
Please note that we do not provide attendance certificates for our webinars.
Watch On Demand
Register now and join us in breaking down language barriers everywhere.