Reimagining translation: Building the new operating model for the AI era

Traditional translation workflows are no longer just a localization challenge; they have become a fundamental bottleneck to global business operations. Despite the rise in machine translation, 68% of businesses are trapped on a scalability cliff—relying on legacy operating models that create risk, stall speed-to-market, and impact every team and strategic priority.

Join Steve Rotter and Morana Perić as they share the strategic blueprint to fix this underlying operating model, ensuring translation becomes a high impact growth engine that drives revenue and builds deep customer trust across every market.

  • Time: 47 minutes
  • On Demand
  • English
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What you’ll learn

  • The scalability cliff: how translation became the bottleneck for global operations
  • See if your current model is a growth engine or a legacy liability
  • How to transform your translation operating model with AI
  • The new ROI: why ‘cost-per-word’ is dead

Meet the speakers

Image to be used for webinars
Morana Perić

Director of Localization, DeepL

Steve Rotter

CMO, DeepL

Frequently asked questions

Evet, bu web semineri tamamen ücretsizdir.

Kaydolduktan sonra, oturuma katılmak için bir bağlantı içeren bir onay e-posta ve web seminerini takviminize ekleme seçeneği alacaksınız. Web semineri başlamadan kısa bir süre önce size bir hatırlatma e-posta gönderilecektir.

Kesinlikle. Sonunda, konuşmacılarımıza doğrudan soru sorabileceğiniz canlı bir soru-cevap bölümü olacak.

Dikkat: Web seminerlerimiz için katılım sertifikası vermediğimizi lütfen unutmayın.

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Register now and join us in breaking down language barriers everywhere.