Morana Perić
Director of Localization, DeepL
Reimagining translation: Building the new operating model for the AI era
Traditional translation workflows are no longer just a localization challenge; they have become a fundamental bottleneck to global business operations. Despite the rise in machine translation, 68% of businesses are trapped on a scalability cliff—relying on legacy operating models that create risk, stall speed-to-market, and impact every team and strategic priority.
Join Steve Rotter and Morana Perić as they share the strategic blueprint to fix this underlying operating model, ensuring translation becomes a high impact growth engine that drives revenue and builds deep customer trust across every market.
- Time: 47 minutes
- On Demand
- English
What you’ll learn
- The scalability cliff: how translation became the bottleneck for global operations
- See if your current model is a growth engine or a legacy liability
- How to transform your translation operating model with AI
- The new ROI: why ‘cost-per-word’ is dead
Meet the speakers
Steve Rotter
CMO, DeepL
Frequently asked questions
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Watch On Demand
Register now and join us in breaking down language barriers everywhere.