Words matter: how to build a brand that resonates everywhere

Join Nataly Kelly and Katherine Melchior Ray—Co-Authors of the newly released Brand Global, Adapt Local, alongside Steve Rotter, CMO at DeepL, for a fireside chat on why language is emerging as one of the most strategic brand assets of our time.

  • środa, 25 czerwca 2025, 14:00 UTC
  • Online

What you’ll learn:

  • How to speak with purpose in an era of AI-generated content and hyper scaling
  • Strategies for creating messaging that travels—without losing meaning
  • How Language AI is helping teams scale relevance, tone, and clarity across markets
  • Interactive Q&A session

Poznaj prelegentów

Nataly Kelly

CMO, Zappi & Co-Author of Brand Global, Adapt Local

Katherine Melchior Ray

Global Marketing Leader and Co-Author of Brand Global, Adapt Local

Steve Rotter

CMO, DeepL