Words Matter: How to Maintain Brand Consistency with DeepL Glossaries

In today’s global economy, maintaining consistent messaging across different languages is essential for success. As businesses expand into new markets or scale their operations, inconsistent communication can lead to confusion, erode trust, and weaken brand identity. So, how can companies ensure their brand remains cohesive and recognizable across all languages?

A 3D illustration featuring a globe at the center with two books above it labeled "PT" and "DE." Surrounding the globe are three elements: a bar chart, a document icon, and a control panel with sliders. The background is light.

Watch to learn:

  • Expert insights from DeepL CMO, Steve Rotter, on the significance of brand consistency across multiple languages and markets.
  • An introduction to DeepL Glossary and a demonstration of DeepL’s AI-powered Glossary Generator, helping you create personalized and coherent messaging across languages.

Steve Rotter

Chief Marketing Officer, Deepl

Mery Noa Bendahan

Technical Product Manager, DeepL