Meet us at World Summit AI - Amsterdam

Track: Accelerating AI Adoption

ROI 2.0: How KBC Bank Unlocks Enterprise Value with DeepL’s Language AI

• Wednesday, October 8, 2025, 15:35 - 15:55
• Steve Rotter, Chief Marketing Officer, DeepL
• Christiaan Philipsen, Head of Language Centre, KBC Bank

Steve Rotter, an entrepreneur, evangelist, and author, brings over two decades of tech marketing leadership experience to his role as CMO at DeepL. A 2x founder, 2x M&A, and 3x unicorn, Steve is deeply passionate about innovative marketing, AI, and brand building.

Prior to DeepL, Steve served as CMO of FourKites, where he spearheaded remarkable growth and revenue increases through targeted account-based marketing and PLG strategies, serving industry titans like Coke, Walmart, and Ford.

His expertise extends to CMO roles at OutSystems and Acrolinx, where he drove unicorn growth, established category leadership, and facilitated successful acquisitions. He's also held leading tech-industry marketing positions at Adobe, Motorola, and Brightcove.

Christiaan Philipsen began his career at KBC Asset Management as a Quant Researcher, where he managed several hedge funds.

After gaining valuable experience in financial risk management and customer lifetime value, he transitioned to a role as Policy Advisor in strategic marketing, focusing on data-driven client profiling and segmentation.

In 2017, Christiaan took on a new challenge as the head of the KBC Language Centre. In this role, he oversees in-house staff, language assets, processes, quality control, and vendor management.

His expertise in translation management and machine translation systems has been instrumental in advancing the centre’s capabilities.