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The art of strategic localization
Join DeepL and Phrase for a relaxed, invite-only dinner and discussion on the eve of DMEXCO 2025
- вторник, 16 сентября 2025 г., 18:00 - 22:00
- Restaurant Belgischer Hof, Brüsseler Straße 54, 50674 Cologne, DE
An evening of insight and conversation
Every localisation strategy starts with understanding the balance between global consistency and local relevance.
Hear from Katherine Melchior Ray, co-author of the new book Brand Global, Adapt Local on building brand value across cultures.
Then enjoy a guided conversation on:
- Navigating cultural differences while maintaining brand identity
- Building a localization-first mindset and measuring business impact
- Scaling processes and leveraging technology for consistent, high-quality results
